We are a strategic marketing agency that blends customer insight and concept-driven creativity with the “next generation” in digital promotion.
We know from experience the best way to satisfy our customers is to ensure their customers are satisfied. Positive customer experience and advocacy drive sales, leading to faster organic growth at a lower cost. That’s why clients who partner with PARO trust us to be pro-active and deliver holistic, sustainable marketing solutions.
PARO offers three core services—marketing intelligence, strategic thinking, and
tactical execution. We’re constantly evaluating industry trends, market channels and new technologies so that our clients can get a jump on their competition. Our pride lies in continuous improvement.
PARO provides marketing intelligence to specific B2B markets. Clients benefit from the depth of our industry experience— we know the right questions to ask, and how to interpret the data in terms that are relevant to their needs. This is research-driven marketing at its best.
Our strategic thinking helps clients with a wide range of unique challenges and objectives. Most commonly, we work from an assessment of existing market conditions in order to define the positioning, messaging and brand image that will resonate best with the target audience.
Tactical implementation is the end phase, when the client is ready to put strategy into action. We consult on how to effectively realize the plans we’ve developed together. PARO believes in continuously measuring marketing performance so that adjustments are easy, if required. The goal is always to ensure effective return on investment to support your company’s performance.
A practical working method. An intelligent approach.Paro Strategic Marketing
GroupeX-Solutions approached PARO Strategic Marketing to establish a new corporate identity. Our strategy was to give them a unique brand that clients can identify with immediately. We extended this new brand into print, web and social media streams. The new site design has a bold and thematic approach with user-friendly navigation, executed with structured content that offers the perfect user experience.Visit Site
Paro Strategic Marketing have done a fantastic job on our company Website. It really represents GroupeX well and has exceeded our expectations. Their team is professional, skillful and creative. We highly recommend their services.Theo Smith, President, GroupeX Solutions
Paul is a seasoned marketing executive with a proven track record. Leveraging over 10 years of experience in strategic marketing at Novartis Pharmaceutical, he can make an enormous difference to your bottom line. Paul's background is unique: he knows first-hand what it's like to be the client and what a client needs from their marketing agency. His thought-leadership and unique insight ensure that Paro will be results-driven and will add meaningful value for our clients.
Robert manages the day-to-day operations of Paro Strategic Marketing including project management and delivery. He provides inspiring and effective leadership to his clients by being actively involved. Traditionally educated as a designer he successfully managed his own design studio for 20 years. He thoroughly understands the value in building sustainable relationships with his clients, and continues to engage and develop within his industry.
Kristin has an authentic eye for design… period. Highly respected amongst her peers and colleagues, Kristin designs award-winning digital and print concepts that strengthen our clients brands to help drive their business forward. She is an exceptional communicator, is deadline driven and enjoys the excitement of new and challenging work.
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